!!Attention Realtors!!!

Here’s how Realtors can leverage the power of social media for their business.

Get yourself out there – Make sure that you are on Facebook and updating regularly with your newest properties. Make sure you’re connecting your inventory with Google friendly sites such as Trulia and Zillow so that your homes will show up when prospective buyers Google certain neighboorhoods.
Understand the medium – Find out how people use Twitter to search for homes (much in the same way Twitter can be used to search for jobs). Make sure that you’re using the same terms that searchers are. If there’s a preferred hashtag for your city (#phx for Phoenix, for example), make sure to use it.
Utilize the technology – With a $100 Flip video camera and some basic movie editing software, you can use YouTube as a showcase for home tours and customer testimonials. A very low entry cost to open up a whole world of buyers.
And of course, make sure to read over all the other advice we have for Small Businesses getting into Social Media; much of it is applicable no matter what industry you’re in.

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